Archive for the ‘News’ Category

Old Spice unveiled a hilarious new commercial that’s up there with some of the brand’s best (and zaniest) work.

Image

The spot, called “Momsong,” features moms creeping on their teenage sons’ dates, and mourning the loss of their childhood because “Old Spice sprayed them into men.”

It’s hilarious and original and slightly terrifying.

The men’s hygiene brand is known for its Emmy Award-winning, comedic-genius spots. Remember smooth-talking beefcake Isaiah Mustafa in the “Smell Like a Man, Man” commercials? The guy who dives into waterfalls, looks great in a bath towel, and rides a horse.

While “Momsong” lacks Mustafa, there’s no shortage of impressive stunts. One mom disguises herself as a Chucky-looking custodian while spying on her son at school, and another freefalls while playing the violin.

Watch the video below.

A Dutch company WANSSUM, has created a futuristic vending machine on wheels as a new platform for marketing and advertising,called MARV — Media and Advertising Racing Vehicle — the electric-powered robotic tricycle dispenses candy, drinks and other refreshments in a special packaging designed to display advertisements.

MARV, vending machine

Apart from dispensing drinks and snacks the vending machine can also be used to view movies, print coupons, get a discount, play games or plug in their iPads and it also enables payment through Internet or smartphone.The touchscreen vending machine recognizes and interacts with customers using Microsoft’s Kinect system,next year with an upgrade of the kinetic system the MARV will even be able to talk to the users.

“MARV offers companies the possibility of target advertising and product placement,” US Candy Network’s Chantal Kersten explained. “When someone at the movies sees a product in the latest blockbuster, he goes out for candy during the break and at the same time gets a discount coupon for that product.”

The machine can be custom-made into characters from movies or amusement parks or other corporate designs.

An American “mega toy store” has reportedly ordered a large number of machines, on which children can play virtual games in stores or get discounts. Additionally, a major sponsor of the World Football Championships in Brazil next year has reportedly ordered 14 MARVs to be built, according to the manufacturer. The company said that the advertising space on the back of the coupons has been claimed by a fast-food company, too.

The vending machines are assembled at US Candy Network, which also designs and updates the software. The company said it expects to deliver 3,000 machines in the coming year.

With the official launch in Cologne, 478mr.com goes live. It will launch at the world’s largest sweets and snacks fair ISM in Cologne, Germany on Jan. 26.

British Airways as a first have launched there new “Look up” marketing campaign by the use of interactive digital billboards,following the trend that has been widely used by other companies for their different campaigns as it has proven to be more engaging and attracts more viewing time then the usual static or non interactive digital billboards.

The campaign includes digital billboards in London’s Piccadilly Circus and Chiswick that seem to show a boy get up and point to a real plane flying over. Programmed to know exactly when a BA plane flies by, the billboard then display the flight number, destination, and eventually, even the lowest fares currently available to that locale. The campaign was designed by Ogilvy Group UK, and uses something called “surveillance technology” to track the flights.

BA head of marketing Abigail Comber told U.K. site The Drum: “This is a first, not just for British Airways but for U.K. advertising. We all know from conversations with friends and family that we wonder where the planes are going and dream of an amazing holiday or warm destination. The clever technology allows this advert to engage people there and then and answer that question for them.”