Archive for November, 2013

The school district in West Jordan is enjoying some good news about the revenue earned from advertisements on the school buses. Hundreds of students within the district get on school buses each and every day to get to and from school. These school buses, however, are now displaying different kinds of advertisements. One seventh grade student, Trevor Davies, was asked for his take on the school bus advertising. Davies said, “It’s all right, it doesn’t affect me.” The truth is that a large number of children probably are not paying too much attention to the advertisements but in the meantime, these advertisements are bringing in a whole lot of revenue for the Jordan School District, which is causing other school districts to take an interest in advertising on their school buses as well.

The school district has been featuring the advertisements on its school buses for about six months now and has already been able to earn a total of $35,000 in revenue. The school district will be able to spend $22,000 of the revenue earned while the rest of the money will go to the advertising company for the school district. Jordan has been the first school district in this state to allow advertisements to be featured on school buses after a passage was created in 2011, allowing such advertisements to be displayed on the school buses. There are several other states that are also allowing these advertisements on school buses.

The director of transportation, Herb Jensen, has said, “The nice thing about the advertising is it’s a revenue source for school districts that doesn’t tap into taxpayers having to pay additional taxes.” Jensen feels quite hopeful that the advertisements are going to help the school district bring in even more money because the school year has recently started. Jensen said that the advertisement sales were slower in the beginning, specifically during the month of April but that was because several companies felt hesitant to make such an investment when they knew that summer break would be approaching in a short period of time. At this point in time, however, over 20 buses within the school district are now featuring advertisements.

With the new law put in place, school districts are advised to use some of the money earned from school bus advertising directly back into the cost of transportation for students. Jensen has said, however, that the school district is now putting in less money for transportation because of the revenue earned and because so much revenue is being earned, the district could end up with more money that can be used for a number of other things which will ultimately benefit the students.


With the festive season getting into full swing Microsoft launched a marketing campaign to capitalize on the expected surge in sales,releasing not one, but two additional advertisements attacking the iPad. Both commercials compare the Surface 2 to the iPad Air, but instead of degrading the iPad, the company places the focus on the surface 2 features and the current season.

The first ad focuses on cooking apps, which is an appropriate theme given the Thanksgiving holiday. The ad highlights the kickstand on the Surface 2 tablet and its hands-free operation that’ll allow you to cook comfortably without soiling your device. It’s a fair point that could matter to some of the messy cooks in out midst.

The other ad appeals to a family who share a tablet and use it for different purposes. On the Surface, parents can setup different profiles for themselves and their children. Each child can customize their profiles, while parents can monitor usage. This is another area where the iPad falls short. Despite repeated calls for profiles, iOS 7 still only supports a single user on a device. The iPad can be shared between people, but they all share the same apps, documents and customizations.


A Dutch company WANSSUM, has created a futuristic vending machine on wheels as a new platform for marketing and advertising,called MARV — Media and Advertising Racing Vehicle — the electric-powered robotic tricycle dispenses candy, drinks and other refreshments in a special packaging designed to display advertisements.

MARV, vending machine

Apart from dispensing drinks and snacks the vending machine can also be used to view movies, print coupons, get a discount, play games or plug in their iPads and it also enables payment through Internet or smartphone.The touchscreen vending machine recognizes and interacts with customers using Microsoft’s Kinect system,next year with an upgrade of the kinetic system the MARV will even be able to talk to the users.

“MARV offers companies the possibility of target advertising and product placement,” US Candy Network’s Chantal Kersten explained. “When someone at the movies sees a product in the latest blockbuster, he goes out for candy during the break and at the same time gets a discount coupon for that product.”

The machine can be custom-made into characters from movies or amusement parks or other corporate designs.

An American “mega toy store” has reportedly ordered a large number of machines, on which children can play virtual games in stores or get discounts. Additionally, a major sponsor of the World Football Championships in Brazil next year has reportedly ordered 14 MARVs to be built, according to the manufacturer. The company said that the advertising space on the back of the coupons has been claimed by a fast-food company, too.

The vending machines are assembled at US Candy Network, which also designs and updates the software. The company said it expects to deliver 3,000 machines in the coming year.

With the official launch in Cologne, goes live. It will launch at the world’s largest sweets and snacks fair ISM in Cologne, Germany on Jan. 26.

Spotted on the internet a Samsung billboard in Egypt advertising more then just the Samsung galaxy pen.

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BRITISH AIRWAYS Launches New “Look Up” Marketing Campaign With Interactive Billboard..

British Airways as a first have launched there new “Look up” marketing campaign by the use of interactive digital billboards,following the trend that has been widely used by other companies for their different campaigns as it has proven to be more engaging and attracts more viewing time then the usual static or non interactive digital billboards.

The campaign includes digital billboards in London’s Piccadilly Circus and Chiswick that seem to show a boy get up and point to a real plane flying over. Programmed to know exactly when a BA plane flies by, the billboard then display the flight number, destination, and eventually, even the lowest fares currently available to that locale. The campaign was designed by Ogilvy Group UK, and uses something called “surveillance technology” to track the flights.

BA head of marketing Abigail Comber told U.K. site The Drum: “This is a first, not just for British Airways but for U.K. advertising. We all know from conversations with friends and family that we wonder where the planes are going and dream of an amazing holiday or warm destination. The clever technology allows this advert to engage people there and then and answer that question for them.”

Volvo trucks – The epic split

Watch Jean-Claude Van Damme carry out his famous split between two reversing trucks in this Volvo advertisement.

Movie star Jean-Claude Van Damme doing an improbable-looking split – with each leg set on a truck that is driving backwards.

A cute kid in a Darth Vader outfit using “special powers” to unlock car doors.

A group of adorable babies dancing with adult versions of themselves.

Showing his flexibility: Jean-Claude Van Damme has proved a hit in the Volvo advert.

Showing his flexibility: Jean-Claude Van Damme has proved a hit in the Volvo advert.

These ads have millions of views on YouTube, tons of buzz on social media and have likely have been conversation topics at dinner tables, lunchrooms and cocktail parties.


But do these popular videos from Volvo, Evian and Volkswagen – as well as ads gone viral from other brands – actually help the company?

Absolutely, say marketing experts.

Jean-Claude Van Damme displays his relationship with physics.

Jean-Claude Van Damme displays his relationship with physics.

In the case of the new Van Damme ad, which has nearly 7.7 million YouTube views, the publicity will not only aid the overarching Volvo brand, but it could also sell more trucks, says advertising columnist Barbara Lippert.

“This is completely unique. It’s an incredible human way to show the equilibrium of the steering of the truck,” she says, adding that “anyone who knows anyone who drives a truck or owns a truck will mention it to them. People love this stuff.”

Reaching those current truck drivers and owners was a big part of the marketing strategy, says Volvo spokesman Anders Vilhelmsson.

In using social media rather than a traditional TV ad, Volvo also hoped to boost brand awareness with young people who could be “future truck drivers,” he says.

Volvo scored big with this ad, but in reality, most marketers don’t come close to garnering this type of digital attention.

“Everybody wants their ads to go viral,” says Ted Marzilli, CEO of consumer perception research firm BrandIndex. “But if there was a playbook to do that, you would just follow the recipe and your ad would go viral.”

And while garnering views – and positive reviews- is admirable, it doesn’t guarantee brand success. Sometimes, those who make it big have a big problem: folks remember the ad, but not the product it’s touting.

“It only helps the advertiser if people make the connection between the content and the brand,” says Toby Southgate, CEO Americas at branding agency Brand Union.

Otherwise, the viewer may recall the actors, the music or the stunts in isolation, he says.

Another issue: consumers giving creative kudos to the wrong brand. For instance, folks often get messages from Visa and MasterCard mixed up, says Marzilli.

But for marketers who get it right – and successfully link their brand to a much-viewed video- the payoff can be immense.

“A viral ad can generate 30 million views,” says Jonathan Symonds, executive vice president of marketing at advertising analytics firm Ace Metrix. The cost can stretch into the millions of dollars to buy that type of reach on TV, he says.

And many people are not only open to receiving buzzed-about videos from those who pass them on, but they also seek them out themselves.

“Consumers are choosing that content,” he says.

As for the Volvo video, ad columnist Lippert sees only one potential downfall, “I can’t see any negative at all except if it is proven to be fake,” she says.

Volvo’s spokesman Vilhelmsson says the action is indeed real.

“There was a safety line” attached to Van Damme that is not visible in the ad, he says, but the actor did do the split between the moving trucks.

“There were rehearsals for several days,” he says. “But what you see in the film that is one take without any breaks.”

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